Optin: Giving a webpage permission to send you emails
Optout: Also known as unsubscribing, taking away the permission for a site to send you emails
Spam: emails that are sent to you with out permission
Cost Per Action: (CPA) is the cost of acquiring a new customer, advertiser pays for each specified action. such as purchasing something or submitting a form linked to the advertisement.
Cost Per Click: (CPC) is when a advertiser only pays when their link is clicked on, rather than viewed. this is commonly used
Cost Per Mil: (CPM) amount that is paid when a advertisement is viewed 1000 times.
Google Adwords: allows advertisers to display adverts on Google searches.
Information from: Stokes, R. eMarketing: The essential guide to digital marketing (4ed.). Quick Education.
Think about your own behaviour when browsing online. Do you pay attention to display
adverts? Is there a difference between the ones that catch your eye and those that
don’t?
The thing i notice about adverts when browsing is mainly the adverts on Facebook as they often relate to my interests and likes. i believe this may have a tie in with my liked pages on Facebook, similar to the way Google shows adverts that relate back to items you commonly search for.
i often find that the adverts that catch my eye are the ones with photo's and logo's attached. i feel the use of colours and photos is necessary to draw attention to the eye.
For example the add below, are both adverts used by the same company i find the one with colours more attractive than the plain black and white one.
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What is the difference between the mindset of someone responding to a display advert
and someone conducting a web search?
A person who is responding to a display advert probably isn't looking for that item in particular but the advertisement may catch their eye, these adverts often contain logos, and photographs to catch the eye of the viewer.
Those who are conducting a web search are more than likely specifically looking for someone else, there fore they probably wont look elsewhere and will stick to what there looking for.
What is the link between this video and email SPAM?
Monty Python - SPAM
The link between this video and SPAM is in the video SPAM has taken over the menu and there is no option to order anything without spam. it shows that even if you don't want spam you still have to have it. this is similar to how SPAM works online in the form of emails, no one likes receiving SPAM emails, but you do and its very hard not to receive them.
