Topic 12 - The Future.

What does the future hold?

The world of technology is ever changing, along with internet and mobile. It is essential for E-Marketers to stay on top of these changes to ensure they stay in the game. E-Marketing isn't new to the marketing world but as its relatively fresh there is enormous room for growth. 

Week 11

CRM (Customer Relationship Management) it focuses on building a better relationship with customers.

Define these terms in relation to a Website!

Objectives: what the organisation want to achieve 

Goals: the action the organisation wants to achieve from the website (E.g. Increase sales)

KPI's: (Key Performance Indicators) measures if the organisation is meeting its goals and objectives.

Why is a ‘hit’ not strictly a useful metric?

A hit is not strictly a useful measuring tool. It measures how many clicks a website gets,  it does not break the information down enough to provide specific information to the website owner.

This Video offers additional information on Google Analytic's.