Define these terms in relation to a Website!
Objectives: what the organisation want to achieve
Goals: the action the organisation wants to achieve from the website (E.g. Increase sales)
KPI's: (Key Performance Indicators) measures if the organisation is meeting its goals and objectives.
Why is a ‘hit’ not strictly a useful metric?
A hit is not strictly a useful measuring tool. It measures how many clicks a website gets, it does not break the information down enough to provide specific information to the website owner.
This Video offers additional information on Google Analytic's.
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