Topic 10

Topic 10 - WEB PR!

Article: SEO and WEB PR

Web PR allows companies to engage with a far wider community in terms of communication. Online Reputation (ORM) must be used to monitor what is been said online. 

Seth Godin "this is broken"

Reputation Management is managing what is said about you company or product online. ORM can guide the brand on strategy and tactics. ORM can be used to engage in digital conversations, to influence a brands reputation.