Topic 9 - New Media and the Brand.

This week's activity asks us to comment on the relevance of the following comments from this article:

Everyone's got to stop looking at marketing and branding in terms of WEB v AD

In today's marketing world the Web and advertising need each other to market successfully, the two are strongly linked together. The Web is needed to broadcast ad's to the public to ensure the ad is seen by as many people as possible.

Advertising on Myspace is like sending a postcard to Brazil; Entirely Ineffectual

No one i know uses MySpace anymore, it is outdated. It would be pointless to campaign on a site with minimal users and traffic, it would be more effective to use another social networking site such as Facebook.

Big/Bold/Authentic works.

The more a product gets talked about the more brand awareness the company gets. BIG & BOLD is eye catching and will draw attention to the eye. This allows organisations to experiment with marketing and Ads. Publicity is still publicity whether it be good or bad. 

It's Not About Polish

The amount companies spend on marketing is irrelevant if the campaign or advertising doesn't draw attention or isn't attractive to the viewer. The ad needs to be creative and attractive to the viewer, this doesn't mean you have to spend BIG money. 

Here comes the evolution of the closed network
RESPECT, INSPIRE & ENGAGE. These are the three elements needed to use the internet to its full potential and to achieve the best possible outcome.



This video went viral in 2006 and was named by GoViral as the top marketing campaign. The part i find interesting is Coke and Mentos had nothing to do with the video. They were only made aware of it when it went live to the rest of the world.   

This proves just how easy it is for people to create and broadcast content showing that companies no longer have control over the marketing of their products.

XO