Week One cont...

Task 2.

Why do you think this campaign garnered such a impressive media coverage?

I believe the reasons behind the impressive media coverage on this campaign, is the unconventional approach they took to advertising the position and by titling it ‘The Best Job In The World’. By advertising the position over the internet on job sites, recruitment sites and social media sites the job advertisement was easily accessible and seen by many. It was names the “greatest PR stunt of all time”.

How did tourism Queensland and SapientNitro approach the challenge of marketing across eight international markets?

The Internet! This allowed the position to be seen by people all over the world, the job had so much interest their site crashed after two days of the job being advertised. The internet allowed SapientNitro to engage with interested parties worldwide via social media sources.

What role did flexibility play in this campaign?

The whole application process was flexible, anyone, anywhere in the world could apply by submitting a video application. 34,684 applications were received meaning SapientNitro had the best chance of selecting the best person for the job.

How did the strategy leverage social media as a tool engagement?

Once the media discussed how much social media influenced the large amount of applicants who applied for this job advertising through social media sources has increased. Social media is now a common way to advertise positions vacant and advertise services, most people use a form of social media which is why it can be used as a job advertising tool.