Week One

Task 1

"I don’t think you’ll learn much from this textbook.
It’s nothing specific–I actually don’t think you can learn how to market from
any textbook. As marketing textbooks go, this is a very good one, but still, it’s
not going to work.

It’s not going to work because marketing is about nuance, experience, experimentation and passion. And I don’t have a clue how you could start from
scratch and learn that from a textbook, no matter how good."

This is the preface given by Seth Godin in the book eMarketing: The essential guide to digital marketing. 

In my opinion his not saying that you can’t learn anything from textbooks, he just believes that to gain appropriate skills and knowledge within the eMarketing world, real life experience will be more beneficial than what we can read in a book. By putting down the text book and looking around in the outside world we are surrounded by forms of eMarketing daily. 

The best way to learn marking is to market, hands on learning and experience will teach you a lot more than that of the text book.

5 new Marketing terms...

Cluetrain Manifesto: is a set of 95 theses organized and put forward as a manifesto for newly-connected organisations.

Observation/Online Ethnography: refers to a number of related online research methods that adapt ethnographic methods to the study of the communities and cultures created through computer-mediated social interaction.

eXtensible Markup Language: defines a set of rules for encoding a document that is both human-readable and machine-readable.

Online Reputation Management (ORM): involves measuring, monitoring and shaping conversations about your brand, on the Internet.

Application Programming Interface (API): a set of rules that software programs can abide by when communicate between each other. Commonly used to develop applications for social networking sites.