Topic 10

Topic 10 - WEB PR!

Article: SEO and WEB PR

Web PR allows companies to engage with a far wider community in terms of communication. Online Reputation (ORM) must be used to monitor what is been said online. 

Seth Godin "this is broken"

Reputation Management is managing what is said about you company or product online. ORM can guide the brand on strategy and tactics. ORM can be used to engage in digital conversations, to influence a brands reputation. 

Topic 9 - New Media and the Brand.

This week's activity asks us to comment on the relevance of the following comments from this article:

Everyone's got to stop looking at marketing and branding in terms of WEB v AD

In today's marketing world the Web and advertising need each other to market successfully, the two are strongly linked together. The Web is needed to broadcast ad's to the public to ensure the ad is seen by as many people as possible.

Advertising on Myspace is like sending a postcard to Brazil; Entirely Ineffectual

No one i know uses MySpace anymore, it is outdated. It would be pointless to campaign on a site with minimal users and traffic, it would be more effective to use another social networking site such as Facebook.

Big/Bold/Authentic works.

The more a product gets talked about the more brand awareness the company gets. BIG & BOLD is eye catching and will draw attention to the eye. This allows organisations to experiment with marketing and Ads. Publicity is still publicity whether it be good or bad. 

It's Not About Polish

The amount companies spend on marketing is irrelevant if the campaign or advertising doesn't draw attention or isn't attractive to the viewer. The ad needs to be creative and attractive to the viewer, this doesn't mean you have to spend BIG money. 

Here comes the evolution of the closed network
RESPECT, INSPIRE & ENGAGE. These are the three elements needed to use the internet to its full potential and to achieve the best possible outcome.



This video went viral in 2006 and was named by GoViral as the top marketing campaign. The part i find interesting is Coke and Mentos had nothing to do with the video. They were only made aware of it when it went live to the rest of the world.   

This proves just how easy it is for people to create and broadcast content showing that companies no longer have control over the marketing of their products.

XO

Topic 8 - PPC and Video Search

Video search is the second most popular search engine on the Internet today.

when people think video search they think YOUTUBE

Youtube is the second most popular search engine on the web.

• 72 hours of video are uploaded to YouTube every minute.
• At least 100 million people take a social action on YouTube every week (like, share, comment)

This week we are encouraged to make a short video on any topic we choose upload it and discuss the options for promoting the video.
I decided to make my video on how to make a paper plane.

There are many ways to promote this video over the Internet:

YOUTUBE: Obviously placing the video on YouTube is a obvious choice as it is the worlds largest video sharing site, this allows anyone the option to view this video.
Blogs: which i have done here by embedding the video through YouTube into my Blog.
Social Media Networking sites such as Facebook which allows me to share the video on my profile then friends can view and share the video with their friends.

Embedding the Youtube link or sharing the link on any page leads to endless viewing opportunities for this video.

Topic Seven

Search Engine Marketing & Optimisation

We were not set a specific task for this week due to having a test, 

so i decided to share a quick introduction into the world of 

Search Engine Marketing and Optimisation

Google AdWords: is a pay per click form of advertising, its short, quick and can be extremely effective.

Pricing starts at just a couple cents for some words, others can cost upward of $20.

Click here to start your Google AdWords Marketing