Topic 12 - The Future.

What does the future hold?

The world of technology is ever changing, along with internet and mobile. It is essential for E-Marketers to stay on top of these changes to ensure they stay in the game. E-Marketing isn't new to the marketing world but as its relatively fresh there is enormous room for growth. 

Week 11

CRM (Customer Relationship Management) it focuses on building a better relationship with customers.

Define these terms in relation to a Website!

Objectives: what the organisation want to achieve 

Goals: the action the organisation wants to achieve from the website (E.g. Increase sales)

KPI's: (Key Performance Indicators) measures if the organisation is meeting its goals and objectives.

Why is a ‘hit’ not strictly a useful metric?

A hit is not strictly a useful measuring tool. It measures how many clicks a website gets,  it does not break the information down enough to provide specific information to the website owner.

This Video offers additional information on Google Analytic's. 

Topic 10

Topic 10 - WEB PR!

Article: SEO and WEB PR

Web PR allows companies to engage with a far wider community in terms of communication. Online Reputation (ORM) must be used to monitor what is been said online. 

Seth Godin "this is broken"

Reputation Management is managing what is said about you company or product online. ORM can guide the brand on strategy and tactics. ORM can be used to engage in digital conversations, to influence a brands reputation. 

Topic 9 - New Media and the Brand.

This week's activity asks us to comment on the relevance of the following comments from this article:

Everyone's got to stop looking at marketing and branding in terms of WEB v AD

In today's marketing world the Web and advertising need each other to market successfully, the two are strongly linked together. The Web is needed to broadcast ad's to the public to ensure the ad is seen by as many people as possible.

Advertising on Myspace is like sending a postcard to Brazil; Entirely Ineffectual

No one i know uses MySpace anymore, it is outdated. It would be pointless to campaign on a site with minimal users and traffic, it would be more effective to use another social networking site such as Facebook.

Big/Bold/Authentic works.

The more a product gets talked about the more brand awareness the company gets. BIG & BOLD is eye catching and will draw attention to the eye. This allows organisations to experiment with marketing and Ads. Publicity is still publicity whether it be good or bad. 

It's Not About Polish

The amount companies spend on marketing is irrelevant if the campaign or advertising doesn't draw attention or isn't attractive to the viewer. The ad needs to be creative and attractive to the viewer, this doesn't mean you have to spend BIG money. 

Here comes the evolution of the closed network
RESPECT, INSPIRE & ENGAGE. These are the three elements needed to use the internet to its full potential and to achieve the best possible outcome.



This video went viral in 2006 and was named by GoViral as the top marketing campaign. The part i find interesting is Coke and Mentos had nothing to do with the video. They were only made aware of it when it went live to the rest of the world.   

This proves just how easy it is for people to create and broadcast content showing that companies no longer have control over the marketing of their products.

XO

Topic 8 - PPC and Video Search

Video search is the second most popular search engine on the Internet today.

when people think video search they think YOUTUBE

Youtube is the second most popular search engine on the web.

• 72 hours of video are uploaded to YouTube every minute.
• At least 100 million people take a social action on YouTube every week (like, share, comment)

This week we are encouraged to make a short video on any topic we choose upload it and discuss the options for promoting the video.
I decided to make my video on how to make a paper plane.

There are many ways to promote this video over the Internet:

YOUTUBE: Obviously placing the video on YouTube is a obvious choice as it is the worlds largest video sharing site, this allows anyone the option to view this video.
Blogs: which i have done here by embedding the video through YouTube into my Blog.
Social Media Networking sites such as Facebook which allows me to share the video on my profile then friends can view and share the video with their friends.

Embedding the Youtube link or sharing the link on any page leads to endless viewing opportunities for this video.

Topic Seven

Search Engine Marketing & Optimisation

We were not set a specific task for this week due to having a test, 

so i decided to share a quick introduction into the world of 

Search Engine Marketing and Optimisation

Google AdWords: is a pay per click form of advertising, its short, quick and can be extremely effective.

Pricing starts at just a couple cents for some words, others can cost upward of $20.

Click here to start your Google AdWords Marketing

Week 6 - Advertising and Affiliate Marketing

Define the following terms:

Optin: Giving a webpage permission to send you emails
Optout: Also known as unsubscribing, taking away the permission for a site to send you emails
Spam: emails that are sent to you with out permission
Cost Per Action: (CPA) is the cost of acquiring a new customer,  advertiser pays for each specified action. such as purchasing something or submitting a form linked to the advertisement.
Cost Per Click: (CPC) is when a advertiser only pays when their link is clicked on, rather than viewed. this is commonly used 
Cost Per Mil: (CPM) amount that is paid when a advertisement is viewed 1000 times.
Google Adwords: allows advertisers to display adverts on Google searches.

Information from: Stokes, R. eMarketing: The essential guide to digital marketing (4ed.). Quick Education.

Think about your own behaviour when browsing online. Do you pay attention to display
adverts? Is there a difference between the ones that catch your eye and those that
don’t?
The thing i notice about adverts when browsing is mainly the adverts on Facebook as they often relate to my interests and likes. i believe this may have a tie in with my liked pages on Facebook, similar to the way Google shows adverts that relate back to items you commonly search for.

i often find that the adverts that catch my eye are the ones with photo's and logo's attached. i feel the use of colours and photos is necessary to draw attention to the eye. 
For example the add below, are both adverts used by the same company i find the one with colours more attractive than the plain black and white one.

What is the difference between the mindset of someone responding to a display advert
and someone conducting a web search?

A person who is responding to a display advert probably isn't looking for that item in particular but the advertisement may catch their eye, these adverts often contain logos, and photographs to catch the eye of the viewer.

Those who are conducting a web search are more than likely specifically looking for someone else, there fore they probably wont look elsewhere and will stick to what there looking for.


What is the link between this video and email SPAM?

Monty Python - SPAM

The link between this video and SPAM is in the video SPAM has taken over the menu and there is no option to order anything without spam. it shows that even if you don't want spam you still have to have it. this is similar to how SPAM works online in the form of emails, no one likes receiving SPAM emails, but you do and its very hard not to receive them.