Topic 12 - The Future.

What does the future hold?

The world of technology is ever changing, along with internet and mobile. It is essential for E-Marketers to stay on top of these changes to ensure they stay in the game. E-Marketing isn't new to the marketing world but as its relatively fresh there is enormous room for growth. 

Week 11

CRM (Customer Relationship Management) it focuses on building a better relationship with customers.

Define these terms in relation to a Website!

Objectives: what the organisation want to achieve 

Goals: the action the organisation wants to achieve from the website (E.g. Increase sales)

KPI's: (Key Performance Indicators) measures if the organisation is meeting its goals and objectives.

Why is a ‘hit’ not strictly a useful metric?

A hit is not strictly a useful measuring tool. It measures how many clicks a website gets,  it does not break the information down enough to provide specific information to the website owner.

This Video offers additional information on Google Analytic's. 

Topic 10

Topic 10 - WEB PR!

Article: SEO and WEB PR

Web PR allows companies to engage with a far wider community in terms of communication. Online Reputation (ORM) must be used to monitor what is been said online. 

Seth Godin "this is broken"

Reputation Management is managing what is said about you company or product online. ORM can guide the brand on strategy and tactics. ORM can be used to engage in digital conversations, to influence a brands reputation. 

Topic 9 - New Media and the Brand.

This week's activity asks us to comment on the relevance of the following comments from this article:

Everyone's got to stop looking at marketing and branding in terms of WEB v AD

In today's marketing world the Web and advertising need each other to market successfully, the two are strongly linked together. The Web is needed to broadcast ad's to the public to ensure the ad is seen by as many people as possible.

Advertising on Myspace is like sending a postcard to Brazil; Entirely Ineffectual

No one i know uses MySpace anymore, it is outdated. It would be pointless to campaign on a site with minimal users and traffic, it would be more effective to use another social networking site such as Facebook.

Big/Bold/Authentic works.

The more a product gets talked about the more brand awareness the company gets. BIG & BOLD is eye catching and will draw attention to the eye. This allows organisations to experiment with marketing and Ads. Publicity is still publicity whether it be good or bad. 

It's Not About Polish

The amount companies spend on marketing is irrelevant if the campaign or advertising doesn't draw attention or isn't attractive to the viewer. The ad needs to be creative and attractive to the viewer, this doesn't mean you have to spend BIG money. 

Here comes the evolution of the closed network
RESPECT, INSPIRE & ENGAGE. These are the three elements needed to use the internet to its full potential and to achieve the best possible outcome.



This video went viral in 2006 and was named by GoViral as the top marketing campaign. The part i find interesting is Coke and Mentos had nothing to do with the video. They were only made aware of it when it went live to the rest of the world.   

This proves just how easy it is for people to create and broadcast content showing that companies no longer have control over the marketing of their products.

XO

Topic 8 - PPC and Video Search

Video search is the second most popular search engine on the Internet today.

when people think video search they think YOUTUBE

Youtube is the second most popular search engine on the web.

• 72 hours of video are uploaded to YouTube every minute.
• At least 100 million people take a social action on YouTube every week (like, share, comment)

This week we are encouraged to make a short video on any topic we choose upload it and discuss the options for promoting the video.
I decided to make my video on how to make a paper plane.

There are many ways to promote this video over the Internet:

YOUTUBE: Obviously placing the video on YouTube is a obvious choice as it is the worlds largest video sharing site, this allows anyone the option to view this video.
Blogs: which i have done here by embedding the video through YouTube into my Blog.
Social Media Networking sites such as Facebook which allows me to share the video on my profile then friends can view and share the video with their friends.

Embedding the Youtube link or sharing the link on any page leads to endless viewing opportunities for this video.

Topic Seven

Search Engine Marketing & Optimisation

We were not set a specific task for this week due to having a test, 

so i decided to share a quick introduction into the world of 

Search Engine Marketing and Optimisation

Google AdWords: is a pay per click form of advertising, its short, quick and can be extremely effective.

Pricing starts at just a couple cents for some words, others can cost upward of $20.

Click here to start your Google AdWords Marketing

Week 6 - Advertising and Affiliate Marketing

Define the following terms:

Optin: Giving a webpage permission to send you emails
Optout: Also known as unsubscribing, taking away the permission for a site to send you emails
Spam: emails that are sent to you with out permission
Cost Per Action: (CPA) is the cost of acquiring a new customer,  advertiser pays for each specified action. such as purchasing something or submitting a form linked to the advertisement.
Cost Per Click: (CPC) is when a advertiser only pays when their link is clicked on, rather than viewed. this is commonly used 
Cost Per Mil: (CPM) amount that is paid when a advertisement is viewed 1000 times.
Google Adwords: allows advertisers to display adverts on Google searches.

Information from: Stokes, R. eMarketing: The essential guide to digital marketing (4ed.). Quick Education.

Think about your own behaviour when browsing online. Do you pay attention to display
adverts? Is there a difference between the ones that catch your eye and those that
don’t?
The thing i notice about adverts when browsing is mainly the adverts on Facebook as they often relate to my interests and likes. i believe this may have a tie in with my liked pages on Facebook, similar to the way Google shows adverts that relate back to items you commonly search for.

i often find that the adverts that catch my eye are the ones with photo's and logo's attached. i feel the use of colours and photos is necessary to draw attention to the eye. 
For example the add below, are both adverts used by the same company i find the one with colours more attractive than the plain black and white one.

What is the difference between the mindset of someone responding to a display advert
and someone conducting a web search?

A person who is responding to a display advert probably isn't looking for that item in particular but the advertisement may catch their eye, these adverts often contain logos, and photographs to catch the eye of the viewer.

Those who are conducting a web search are more than likely specifically looking for someone else, there fore they probably wont look elsewhere and will stick to what there looking for.


What is the link between this video and email SPAM?

Monty Python - SPAM

The link between this video and SPAM is in the video SPAM has taken over the menu and there is no option to order anything without spam. it shows that even if you don't want spam you still have to have it. this is similar to how SPAM works online in the form of emails, no one likes receiving SPAM emails, but you do and its very hard not to receive them.

Week 5 - Mobile Development

The smart phone, i would say one of the greatest inventions in my time. From the day 3 years ago when i purchased my first smartphone the "iPhone" i have never looked back. The first phone i ever purchased was big, bulky and had the ability to make and receive calls, send and receive text messages and had the added features of a flashlight and a game called snake. Now i wonder how i ever survived with the faithful Nokia 3315.




Smart phones have changed the way people think and do things, and the world of marketing has had to adapt to these changes to ensure they stay in the game and are not left behind.



Task One.
This week we are asked to look at the headings monitoring, updating, entertainment and problem solver in the article "4 mindsets for mobile engagement" and ask ourselves would you expand the headings from a marketing point of view?

I think by leaving the headings how they are, would be appealing as a marketing strategy. They are short and sweet. And to people reading them they are self explanatory, whilst eye catching. By expanding the headings and making them longer and more detailed people may avoid reading them or may become confused by what the heading is actually about.

Task Two
Ill admit i have been known to go a little online shopping crazy at times, I find one of the most annoying parts is having to sign up and give your email address to complete your order. The annoying part isn't having to fill out the form its what happens once you hand over your email to these business. The non-stop Emails!!! My inbox is constantly full of pointless emails from places i have bought goods from telling me about there daily specials and weekly bargain. I will admit i never read them, I delete them straightaway as more often than not i don't want to buy anything.

Recently i began receiving emails from companies and stores i have never shopped with and have no interest in, even after attempting to un-subscribe to these emails i am still receiving them, which makes me wonder. How or where did they even find my details?

Task Three
I'm a huge fan of apps! i love how there is a app out there for almost everything!

My TOP TEN APP LIST:

1. Facebook
2. Instagram
3. Ebay
4. Commbank
5. Anz
6. Email
7. net-a-porter
8. C25K
9. Alarm Clock 
10. WeatherZone

What are some of your favourite apps? Why are they so appealing? Xo

Week 4 - Writing for the web.

This weeks activity is to choose a blog from Technorati, and imagine you have been asked to make a guest post. Your post will need to suit the nature and style of the blog you have chosen.

I selected the blog bagsnob.com/

The Tote Bag: Fashions most versatile item.

In a world of ever changing fashion, the one thing you can ensure is the famous tote bag will be around for years to come. It is the classic fashion item every girl should own. 

The tote is the perfect pick for all walks of life, from lugging uni books through the rain from a class to the library to accessorizing that perfect outfit for that very important date, what girl doesn't need a bag to support her active lifestyle yet remain chic and stylish..?


Where to find one ASAP you ask?

My pick this season is the Black Sapphire Pioneer Tote from Mimco. 

Although a little pricey at $550 consider it a life time investment, your money will be well spent on a chic and versatile bag, and really who doesn't love the smell of real leather.


If you dont want to miss out but cant afford the heafty pricetag another great, a cheaper pick is the Felix Bag available from Sportsgirl for only $59.95! With a price like that how could you go wrong?

So off you go, if you don't have one already or just think you need another BUY ONE NOW!
it will be a decision you wont regret. Xo

WEEK 3 - WEB DEVELOPMENT!

Happy Cog & Greater Philadelphia Tourism Marketing Corporation

1. What role did navigation and usability play in the redesign of the website?

The original website was hard to navigate and was confusing to people attempting to use the site. As a result of this people avoided booking through the site to avoid confusion, which also resulted in low visitor rates to Philadelphia. 

happy hog simplified the site to have three choice processes:

• Selecting a destination
•  Then Building the itinerary
• Then obtaining detailed information about the city 

They also made use of visual aids such as photos and videos so the site was more engaging to those viewing it.

2. Why was the addition of social layers important in the redesign?

By adding social layers such as Facebook and Twitter this opened up the tourism campaign to a new audience,  Facebook and Twitter both give the option to share links to the website which would have been seen by people who before hand would not have looked at the website. With social media sites been a huge part of every ones lives it would have been ridiculous for them not to use social media as a marketing outlet.

3. Why did the developers decide to consolidate the content management platforms?

The developers needed to consolidate the site content to ensure the it was organised and had a lesser chance of the site crashing, they did this by adding a coding system which allowed them to work on the front-end and back-end concurrently. The old site was messy and unorganised, the old system relied on entering data manually which left room for error. By consolidating the information it was easier for users to navigate through the page. 

4. Having considered the case study, discuss in general terms what role you now understand a website plays in an overall digital marketing strategy.

A website plays a vital role in the marketing of any company or organisation, we live in a era where computers and Internet dominate the world of marketing there fore it is essential for business to be involved in e-marketing. Without a strong website to satisfy the needs of customers they can and will simply go elsewhere.

CROWDSOURCING

1. What is the definition of crowdsourcing?

Crowdsorcing is the process of outsourcing a task to a group of people or a community that would commonly be performed by a employee or contractor. Crowdsourcing relies heavily on the tools made possible by the internet. 

Stokes (2011) text book gives the definitioin 'taking a job traditionally performed by a professional and distributing it to an undefined, generally large group of people in the form of an open call'

2. What is the difference between the wisdom of the crowd and crowdsourcing?

wisdom of the crowd is the attributes and opinions of a group of people rather than a individual expert, where as crowdsourcing is choosing the idea of a individual and rewarding them for their contribution.

3. What are the benefits of crowdsourcing for both consumers and brands?

its effective and efficient

bring new ideas into scope

only pay for ideas you use

increase effective relationship with consumers 

http://crowdflower.com/  i think crowdflower.com is a fantastic example to give as a crowdsourcing company. i encourage you to look over it to grasp just how a crowdsourcing website works.

Stokes, R. (2011). eMarketing: The essential guide to digital marketing. Quirk Education.

Unusual but effective

http://www.rosshudgens.com/12-unusua-marketing-campaigns/

12 marketing campaigns that will get you thinking!

Week One cont...

Task 2.

Why do you think this campaign garnered such a impressive media coverage?

I believe the reasons behind the impressive media coverage on this campaign, is the unconventional approach they took to advertising the position and by titling it ‘The Best Job In The World’. By advertising the position over the internet on job sites, recruitment sites and social media sites the job advertisement was easily accessible and seen by many. It was names the “greatest PR stunt of all time”.

How did tourism Queensland and SapientNitro approach the challenge of marketing across eight international markets?

The Internet! This allowed the position to be seen by people all over the world, the job had so much interest their site crashed after two days of the job being advertised. The internet allowed SapientNitro to engage with interested parties worldwide via social media sources.

What role did flexibility play in this campaign?

The whole application process was flexible, anyone, anywhere in the world could apply by submitting a video application. 34,684 applications were received meaning SapientNitro had the best chance of selecting the best person for the job.

How did the strategy leverage social media as a tool engagement?

Once the media discussed how much social media influenced the large amount of applicants who applied for this job advertising through social media sources has increased. Social media is now a common way to advertise positions vacant and advertise services, most people use a form of social media which is why it can be used as a job advertising tool. 

Week One

Task 1

"I don’t think you’ll learn much from this textbook.
It’s nothing specific–I actually don’t think you can learn how to market from
any textbook. As marketing textbooks go, this is a very good one, but still, it’s
not going to work.

It’s not going to work because marketing is about nuance, experience, experimentation and passion. And I don’t have a clue how you could start from
scratch and learn that from a textbook, no matter how good."

This is the preface given by Seth Godin in the book eMarketing: The essential guide to digital marketing. 

In my opinion his not saying that you can’t learn anything from textbooks, he just believes that to gain appropriate skills and knowledge within the eMarketing world, real life experience will be more beneficial than what we can read in a book. By putting down the text book and looking around in the outside world we are surrounded by forms of eMarketing daily. 

The best way to learn marking is to market, hands on learning and experience will teach you a lot more than that of the text book.

5 new Marketing terms...

Cluetrain Manifesto: is a set of 95 theses organized and put forward as a manifesto for newly-connected organisations.

Observation/Online Ethnography: refers to a number of related online research methods that adapt ethnographic methods to the study of the communities and cultures created through computer-mediated social interaction.

eXtensible Markup Language: defines a set of rules for encoding a document that is both human-readable and machine-readable.

Online Reputation Management (ORM): involves measuring, monitoring and shaping conversations about your brand, on the Internet.

Application Programming Interface (API): a set of rules that software programs can abide by when communicate between each other. Commonly used to develop applications for social networking sites.

Introduction to my blog..

Hi Everyone! Im Courtney, a second year Bachelor of Management Student (Human Resource Management) at University of Ballarat. This blog is for the eMarketing class i'm taking for my course. Over the next 12 weeks you can expect to find information relating to the world of eMarketing including class questions and anything else i deem necessary to share. 

As this is my first blog please bare with me while i figure out the world of blogging..